The next generation of Apple iPhone is rumored to have a long-awaited feature.

The always-on display, which has been present on Android phones for years, is rumored to be featured on the next iPhone 14 Pro and iPhone 14 Pro Max.

iPhone 14 Pro and iPhone 14 Pro Max are expected to be announced to the public with the always-on display

The announcement was published in the Power On newsletter. Mark Gurman claims that iOS 16 will offer alerts and other news enhancements. However, one of the features that should catch people's attention is the successors of the iPhone 13 Pro and iPhone 13 Pro Max, which are expected to be introduced in September.

The duo should hit stores with support for the always-on display. In case you're not aware, it's a function to show some necessary information, like time and notifications, while the screen is off. In this case, the OLED panel fires only the pixels needed to make the display without expending too much power.

The feature, it is worth remembering, is not very new in the Apple universe. Since the Apple Watch Series 5, the brand's watches have allowed the screen to stay on continuously to show the time and the like. And it is precisely this experience that should be taken to the company's future smartphones.

The technology is expected to work in the same way that clocks do. If the prediction proves correct, cell phones may reduce the refresh rate to avoid the panel being refreshed multiple times per second. As a result, battery usage will be lower even if the panel is always on.

It's worth noting that the iPhone 13 came close to winning the feature in 2021.

With a delay, iPhone 14 Pro may have an always-on display

rendering of iPhone 14 Pro may have always-on display

The always-on display is an amazing feature. Through it, users can choose some important information to be displayed on the dashboard without having to trigger it completely. In other words: you don't need to press the lock and unlock button on the side just to see the time – just look at the display.

This feature is quite old, and I honestly don't understand how Apple hasn't implemented it sooner. Of course, it's much better to use it on OLED screens than on LCD panels. But some manufacturers, such as Motorola, were already using the feature in entry-level phones. This is the case of the Moto G8 Play, which was launched in 2019 for R$1,099.

Samsung has also offered this feature for a long time. And I remember very well 2018 when I put my old iPhone 5S aside after buying a Galaxy A8 and was surprised by the function. After all, I didn't need to fire up the screen every time I wanted to know the time, see if I got a new message, and the like.

Of course, this does not invalidate the increment; the update is very welcome and important. However, Apple should release the feature on all older phones through a software update. At least on models with an OLED screen, including the Conventional and Mini editions of the iPhone 12 and 13.

With information: Power On (Bloomberg) and The Verge
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